Now known as YES Group, YES has started 2021 with new branding and an updated website.
The rebrand has seen YES overhaul its image while staying true to its heritage and customer base, with a fresh approach to typography and renewed colour palette. YES has come full circle, renamed, but still using the familiar cyan in a more subtle way.
The fresh approach to the image, in the form of the two fluid arc shapes see the company overhaul the linear image of the retro globe with a new contemporary design which addresses 25 years in business and a heightened sense of direction.
The website has been redesigned and redeveloped with better access to information, when customers require it.
Five iconic colours have been used to identify YES Group’s main product areas. The flow of content also includes a Knowledgehub giving customers 24-hour problem solving, with bite-sized videos and how-to technical information.
YES Group also plans to publish lots of editorial content across a range of media and digital outlets. Customers will be invited to join online presentations, chats, and creative live demonstrations and group seminars.