The International Mersey River Festival took place from June 5 to 7 on the waterfront in Liverpool.
This year promotional merchandise company Wild Thang was chosen as the headline sponsor of the festival, which was supported by 100 local businesses, known as the 100 Club.
Andrew Dwerryhouse, Wild Thang MD, said: “It was a privilege and honour to be the headline sponsor for this year’s International River Mersey Festival. The whole of the mayoral and culture team have made sure we had as much publicity as possible and really did maximise the opportunity.
“With such a huge opportunity we wanted to maximise every marketing element we possibly could which included street, programme and website branding, social media interaction, networking over the event and the opportunity to interact with the public giving away over a thousand balloons and mint cards over the event weekend. We topped this off by designing a range of River Festival merchandise that sold out during the three days.
“We have already generated easily enough work and quotes for more than double the amount it cost to join the 100 Club and it’s still such early days when it comes to the effect that the event has had of raising our profile within the region. I am confident this will lead to increasing our work force significantly in the future directly related to this event.”