Why you need to be using Instagram reels to grow your business

Estelle Keeber at Printwear & Promotion LIVE!

Did you miss Instagram expert Estelle Keeber of Immortal Monkey at Printwear & Promotion LIVE! in April? Well, if so, in this article Estelle explains why you need to be using Instagram reels to grow your business in 2022.

With Instagram announcing that it is no longer a photo sharing app and is instead focusing on becoming a video and entertaining platform, it is important to take this change into stride and find out how you can create successful content and work with the algorithm changes.

You have probably seen reels all over Instagram, they are one of the most popular features on Instagram and everyone should be having a go at creating them!

What are reels?

Reels are short, fun videos to share onto your Instagram feed and can be up to 60 seconds long. The reels feature is very popular and creative and there are so many trends to recreate! You can add audio, filters, and different effects and Instagram will pay you for more than 1,000 views!

Why should you use them?  

Reels make content much more fun and users engage with video content more! It is also a great way to increase your visibility and even be featured on the explore page. Reels are entertaining so they can be kept very light-hearted and you can experiment and see what works for your account!  There are lots of formats of reels so whether you’re confident on camera and want to dive straight in… or, if you’re a little camera shy why not share prerecorded content or behind-the-scenes from your business.

Creating reels can increase your chances of being discovered and seen by a bigger audience, with Instagram now focusing on pushing out more original video content from users this is the ideal time to be getting creative. Reels are great to create more brand awareness and show company culture. Reels can be used just like any other content format to direct people to sign up, make a purchase and many other calls to actions that your business may use. They can increase your engagement 10x more than a regular feed post.

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