American Apparel was founded in 1989 as a retailer, before it moved into the wholesale market in 1990 selling T shirts to screen printers. Today it remains one of the largest wholesalers in America.
American Apparel garments are made by motivated employees who earn a living wage (up to 50 times more than global standards) and have access to affordable healthcare benefits. All employees – creative, industrial and finance alike – work together under the same roof. This is in sharp contrast to the disparity seen at brands that outsource to developing countries.
Vertically integrated manufacturing
American Apparel operates the largest sewing facility in North America. By integrating manufacturing, distribution and creative processes, the brand provides quicker turnaround times, which in turn allows it to better accommodate its customers. American Apparel also has greater flexibility and oversight on quality with this unique model.
American Apparel is committed to sustainability. By concentrating its operations within a few square miles of each other and by shipping via excess space on passenger planes and buses, its carbon footprint is drastically reduced. In addition, recycling its excess textile scraps and other materials has made American Apparel nearly landfill free. As of January 2014, 15% of its factory’s electricity comes from solar energy.
Investing in the future
For the brand, American manufacturing is not a trend. Manufacturing in America requires risk-taking and long-term investment, a model the brand has remained committed to since the company’s founding in Los Angeles.
The highly anticipated additions to the French Terry collection are finally here after making appearances at several US-based promotional product shows. Spectators delighted at the lightweight terry designs, comprised of a 70/30-cotton/poly French terry fabric. The highlight was the new short sleeve, pullover hoodie with the kangaroo pocket (style fs424), originally designed for the brand’s retail following, this unusually chic style is more proof that American Apparel continues to supersede client needs. Also available in a long sleeve crew with a kangaroo pocket (style rsafs403), these new styles are great for showing school pride, ideal for use year-round and adhere to multiple types of decorating techniques.
After focusing on its popular blended cotton T shirts for several years, the brand has decided to turn its focus back to its true passion, cotton Ts. American Apparel recently released a collection of cotton T shirts, featuring stylish, versatile designs with the same supreme quality and durability that its patrons have come to expect for years.
American Apparel recently released the new Box Hammer T (style hj402), adding to its choice collection of heavyweight T shirts. This 18 singles, 197gsm, ring spun cotton T shirt features a fashionable, boxy-fit, trendy with T shirt connoisseurs and street wear designers alike. This heavy duty T shirt is great for screen printing and is ideal for the heaviest of decorating techniques. Sizes from XS-XL and available in black, white and navy with more colours coming in 2016.
The Ultra Wash collection has become a popular client request, only recently becoming available. Made from lightweight, 129gsm, sheer jersey cotton that is enzyme washed to create a soft, breathable fabric with a worn in feel. The Ultra Wash collection currently features women’s T shirt styles in short sleeve (style rsa6320) and long sleeve (style rsa6304). Designed with comfort in mind, these tees feature a relaxed, ribbed neckline, a loose fit, and a soft, delicate drape. Available in a classic colour pallet in sizes from XS-XL.
American Apparel is always adding new styles and colours to its vast collection of imprintable styles. Keep a look out for its new full line catalogue due out this month.
For more information visit www.americanapparelwholesale.com