White Label by Elevate – the next level in customer brand focus

Kruger (38224)

Promotional textiles, like any other promotional items, should be all about letting the customer’s brand and message shine. Promotional products multi-specialist PF Concept offers the ideal portfolio to satisfy these needs through its Label’s Choice collection and the White Label by Elevate range.

Under the Label’s Choice collection, PF Concept has gathered a very desirable selection of Elevate bestsellers, including the Calgary polo shirt, the Tremblant knit jacket and the Silverton insulated jacket.  Label’s Choice guarantees high stock levels and a wide range of decoration techniques for fast delivery and great finishes. It also includes many new decoration positioning options, such as a jacket’s left or right inside panel.

Within the Label’s Choice collection, PF Concept offers a selection of popular, high-quality Elevate models as White Label by Elevate. These White Label items give customers all the benefits Elevate is known for, but without a trace of Elevate branding – even without the Elevate label. They can therefore be presented entirely within the customer’s own branding, including the actual label. A completely blank canvas for claiming every single decoration area. Thanks to decoration techniques such as screen print, embroidery and True Edge Transfer, White Label by Elevate presents opportunities to make corporatewear as attractive and appealing as retail clothing. And when you add PF Concept’s well-known low minimum order quantities into the mix, creating a custom collection is easier and more affordable than ever.

White Label by Elevate currently comprises five bestselling models. The short-sleeved Finney T-shirt is made from 100% cotton single jersey and is casually cut with a round neckline. Liberty is a piqué short-sleeved polo shirt, also 100% cotton with a classic cut, available in a men’s and women’s fit. The cosy Kruger sweater is designed with a round neckline and cut slightly wider than the regular fit for added comfort. The Cypress full-zip hoodie, with its centre front zip, is also designed in this comfortable style and features an inside pocket for a smartphone or other gadgets, as well as a kangaroo pocket in the front and a drawstring hood. The Karmine softshell jacket is available in both men’s and women’s styles and its mechanical stretch – woven from 100% polyester – together with waterproof and breathable membrane and water-repellent surface make it a reliable companion for any weather.

Finney, Liberty, Kruger and Cypress are available in white, red, navy, heather grey, heather charcoal and black. Karmine in red, navy, steel grey and black.

The multiple decoration options transform these garments into something unique which optimally represents the customer’s brand. From simple and understated to bold and extravagant – with White Label by Elevate, the right look with the right decoration technique and position for the brand can always be created.


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