Visitors from across the globe attend PSI in Düsseldorf

A total of 16,367 visitors (2019: 17,602) from 81 nations attended this year’s PSI in Düsseldorf, underlining the exhibition’s role as the most important meeting point for the promotional industry.

PSI managing director, Michael Freter, said: “PSI is the global melting pot for a whole industry. It moves people, markets and billion-EUR sales on a global scale. This is what makes it unique worldwide.”

The drop in visitor numbers was attributed to a seismographic reaction to the currently worsening market environment in some industries such as the automotive sector. It is traditionally among the major buyers of promotional products.

This, however, did not diminish the success of PSI as a whole, as Steven Baumgärtner, CEO of cyber-Wear emphasised: “PSI is the only global trade show of this format and the only platform where this industry shows what it is really all about. Here companies invest large sums to present their novelties, their trends and themselves and all of this with the highest degree of quality – in a way that is unrivalled to my mind. PSI is becoming increasingly international, a fact that is truly impressive and underscores the relevance and standing of the trade show for the sector also in a global context.”

Sustainability was on key trend seen throughout the exhibition. Be it the selection of materials, manufacturing process or the up and recycling of products. It proves that this theme pushed by PSI very offensively on the market for five years is now in great demand across the board.

PSI will take place from January 12 to 14 in Düsseldorf.

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