Triple the urban style from Fruit of the Loom

Premium Elasticated Cuff Jog Pants
Premium Elasticated Cuff Jog Pants

Brand logos, movie franchises, celebrity endorsements and the eponymous hoodie are a common feature of urban fashion. But big brands know they need to protect their reputation, so it’s essential they purchase from trusted manufacturers such as Fruit of the Loom.

Manufacturing high quality garments for over 160 years, their sweats are perfect for any urban look.  What’s more Fruit has made it even easier to buy exactly what you need in 2015 by categorising its Sweats range into three distinct sections in its new catalogue – Lightweight Sweats, Classic Sweats and Premium Sweats.  With 46 styles and 22 colours there is a sweat to fit any vibe.

Sweats have always been a regular streetwear item and demand for them continues to grow, which is why Fruit has just introduced three new Lightweight styles: a Lightweight Set-In, Lightweight Sweat Jacket and a Lightweight Zip Neck. Each is great over graphic Ts, with skinny jeans and trainers.

It brings the total styles in the Lightweights range to 13, with an array of colours across men’s, ladies and kids. Each is manufactured using lighter weight 240gsm unbrushed fabric, which is perfect for layering throughout the year.

Additional styles include mens and ladies Lightweight Raglan Sweats, mens Lightweight Shorts, men’s, ladies and kids Lightweight Hooded Sweats, mens and ladies Lightweight Hooded Sweat Jackets and mens, ladies and kids Lightweight Jog Pants. Men’s sizes are available S-XXL, ladies XS-XXL and kids from age 5 to 15 years.

All Fruit of the Loom Sweats provide a superior print and embellishment canvas for street savvy logos, iconic graphics and celebrity images. For brands that want more, Fruit is a market leader in ethical manufacture. It has its own Gold WRAP certified plant in Morocco, uses only the very best raw cotton and abides by a strict code of conduct. The Fruit code outlines its commitment to minimising the impact it and its suppliers have on the environment and ensures it makes positive contributions to the communities in which it operates.

For more information call 01952 682900, email or visit

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