TheMagicTouch and BagBase’s digital printing collaboration

Clear Grab Pouch (BG8)

TheMagicTouch recently conducted a print evaluation on BagBase’s new bags and accessories to highlight the ease of transfer printing and the low cost per transfer for the various items.

TheMagicTouch’s technical team created and applied an extensive range of transfers produced using the existing 123Flex, MagiCut Flock, Reflective, Printable Soldark and full colour WoW toner-based transfer products.

Traditionally most promotional products are decorated using either pad/screen printing or embroidery and will indeed continue to be so. However, with the increasing demand for full colour logos, lower order size and quicker turnaround demands, TheMagicTouch’s transfer process offers a flexible and affordable option for all decorators.

The new 2019 BagBase collection is comprised of contemporary colourways and original fabrics, each mini collection unique to the next. From travel sets made from a leather-look PU to accessory pouches, waist packs, tote bags and laptop cases made from 600D polyester. Not to mention some styles made from polyester felt and a new and unique transparent TPU material offering superb quality branding opportunities for the promotions and fashion market.

One key factor established during the research was the importance to avoid any marking or scorching to the products while applying the transfers using traditional heat press methods. This important issue is very relevant with higher value products and expected high print quality expectations from customers. With most items being very sensitive to heat and pressure this issue is solved with application temperatures as low as 110-120⁰C.

Another massive advantage is the ability to maximise each sheet of transfer paper to the point where the cost per full colour transfer is below 25p each.

While never being considered as the total solution for product decoration TheMagicTouch offers some great alternative options at very affordable prices in both printers and cutters together with transfer papers and flex products.

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