The Parently Group partners with Reskinned to launch takeback and resale schemes

The Parently Group has announced a new partnership with clothing platform Reskinned to enable its brands Grass&Air and David Luke School Uniform to offer takeback schemes directly through their consumer websites.

Grass&Air will be the first Parently brand to roll-out its takeback programme in June 2022. The partnership will enable Grass&Air customers to return pre-worn Grass&Air wellies, clothing, and rainwear, in any condition, to be fixed up and made available for resale or responsibly recycled.

Reskinned will provide the takeback technology behind the Grass&Air website enabling customers to effortlessly process their return items in exchange for a voucher to redeem money off their next purchase.

Parently’s flagship school uniform brand David Luke will launch its takeback scheme in the summer, giving families the option to return outgrown school uniform in exchange for a voucher to redeem money off their next purchase. Part of David Luke’s Re:Uniform initiative, the school uniform takeback scheme will signpost parents towards a list of popular items that can be returned including shirts, skirts, trousers, and sweatshirts. The Reskinned partnership demonstrates The Parently Group’s ongoing commitment to sustainable business practices through initiatives that have a clear and measurable impact.

Kathryn Shuttleworth, managing director of The Parently Group, said: “We are committed to enabling our families to be able to engage and participate in our sustainable practices to ensure our products are worn by more kids, for longer. Offering a meaningful takeback scheme that is easy to use and gives us a genuine opportunity to incentivise circular behaviour is made possible through our partnership with Reskinned. We are proud to be joining the likes of Sweaty Betty and Finisterre who have demonstrated how engaging the Reskinned platform is for consumers.”

Matt Hanrahan, co-founder of Reskinned, added: “We’re all about building meaningful partnerships, which is why it’s great to be working with The Parently Group. By creating takeback programmes for Grass&Air and David Luke, we’re working to maximise the life of clothing already produced and ensure that once an item reaches the end of the road it’s recycled responsibly.”