Industry veteran Sue Fells has joined The Outdoors Company in the role of business development manager.
In her new role, Ms Fells will be tasked with developing existing accounts and introducing The Outdoors Company’s many high-end brands from the retail market to those prospects who may not have been previously aware of their wholesale availability in the industry.
With over 20 years’ experience working with both suppliers and distributors, Ms Fells brings a wealth of expertise to the company. She has worked with BTC activewear, identifying growth opportunities, and most recently with PenCarrie.
She said: “My favourite aspect of the industry over the course of my career has been the diversity of customers and their businesses, ranging from large corporate organisations to the ‘one man band’ working from home. It’s been great to be able to support all of these in growing their businesses and establish long standing relationships.”
Ms Fells will also aim to establish TOC has the go-to corporate distributor of premium workwear, corporatewear and promotional apparel across a range of resellers, increasing the company’s visibility within the industry to bring about substantial growth.