DTG printing has grown rapidly over the last few years, mainly because of the feel, photo realistic quality and low cost set up compared with screen print. On the back of this, the amount of fulfilment centres is growing. Peter Wright, managing director of Amaya Sales UK, reports.
DTG fulfilment centres range from small companies with a few DTG printers right up to very large companies that have invested heavily in industrial DTG equipment that will give rapid production and top-class quality.
What is a fulfilment company?
A fulfilment company will print, pack and drop ship your garments directly to the end user. For example, if you design T shirts, you would create your design, send it to the fulfilment company and they would take care of the rest. It would then be sent under your own label directly to your customer. This would leave you to get on with the creative side of your business and be rest assured that your product will be delivered on time and printed to the highest quality by experts.
You don’t have to worry about stock because the fulfilment company take care of that. You don’t have to purchase expensive DTG printing equipment, again the fulfilment company take care of that. So, if you are setting up a brand, setting up a shop on one of the media sites or design T shirts, fulfilment is the easy way to distribute your goods.
At least one major DTG printer manufacturer has developed ink that is specifically designed for sustainability. Its water based NeoPigment inks are 100% non-hazardous, toxin free and adhere to the strictest human health and environmental standards. It complies with Oeko-Tex 100 for infant wear, GOTS-3V, RSL and AATCC standards. It contains no animal by-products and is completely vegan friendly.
The above sustainability allows the fulfilment companies with this equipment to supply all types of business without restrictions.
Web to print
Apparel e-commerce and online shopping are growing rapidly, serving customers’ needs for variety, personalisation and self expression. The traditional supply chain is changing from supply and demand to demand and supply. Many of the fulfilment companies have a web to print solution that will speed up your order flow giving seamless integration and giving your customers exactly what they need.
Industrial DTG printing equipment
For the fulfilment centres to offer their customers the best in service they will need to invest in the best equipment for the job. The top companies are spending upwards of £500,000 on purchasing DTG equipment that gives them the both the speed and the quality to satisfy their customers and themselves. They need equipment that brings the cost of ink down to a level which makes the business viable for both parties.
Another benefit of this equipment is that they have built in pre-treatment, which cuts down on process time and labour. The process is simple, just load design, load shirt and dry through a tunnel dryer. Although these industrial printers seem expensive, if you have the business to put through them, the return on investment is excellent. One operator can produce around 700 printed shirts a day on an eight-hour shift. With the smaller systems which produce around 150 to 200 shirts a day they would require probably three or four operators on four printers. So, add the saving on labour, production time and the much-reduced cost of print (can be as little as 50p on an A3 design), buying the right industrial DTG printer is essential for a cost effective fulfilment business.
So, which ever side you are on fulfilment centres are a very important part of the DTG business. Some companies will use them in the beginning while they are deciding whether to buy their own DTG printers, others just want to give the work out and concentrate on other sides of their business.