The Fruit way

Fruit of the Loom is known for its premium quality, fair working conditions and optimally finishable textiles. The selection of colours and sizes leaves nothing to be desired either. And yet Fruit of the Loom is going one step further and releasing a new colour for the coming year 2022: athletic heather.

A total of five styles – T shirts and polo shirts – will be available in the new grey shade. The sporty grey is sleek and elegant, highlights the silhouette and suits every style. The special thing about athletic heather: the fabric comprises a blend of 90% cotton and 10% recycled polyester. This means the fabric feels pleasantly soft against the skin and is fully in line with Fruit’s sustainability campaign ‘The Fruit Way’.

‘The Fruit Way’ represents the ethical and ecological measures taken in recent years as well as the commitment to ambitious new sustainability targets for 2025 and 2030. Fruit of the Loom is aware of its responsibility as a clothing manufacturer and promotes a sustainable future for everyone in many areas – from employee development to caring for our planet. With various ‘Fruit Facts’, customers and manufacturers are provided with important information aimed at strengthening their trust in the textile company.

Fruit Fact #1: Up to 60% of the waste-water is recycled by their modern treatment plant. As a result of Fruit’s positive actions, the riverbed has completely regenerated and is once again alive with fish and wildlife.

Stay tuned for more Fruit Facts and find out more about how the process works, plus Fruit’s other environmental and ethical initiatives, right here: www.fruitoftheloom.eu/the-fruit-way

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