Successful kick-off of online event series for PSI

A total of around 3,500 advertising professionals tuned in when PSI digitally brought together the industry’s assembled knowledge for 48 hours from May 19 to 21.

More than 20,000 search queries were made in the PSI Product Finder and the company profiles were clicked on more than 10,000 times. The video content was viewed live and on-demand more than 6,600 times. A total of seven Digital Fridays will follow from June until the next trade show, which will take place in Düsseldorf from January 11 to 13.

Viewers from all over the world tuned in, including Denmark, Romania, India, the Arab Emirates, Turkey, the Czech Republic, Finland, Sweden and the USA. A total of 46% of the participants from almost 70 countries abroad sat in front of their screens and watched around 20 hours of live programmes. These were distributed over a total of 41 programme sessions.

On the exhibitor side, the mood was also positive. Around 120 companies from Germany, Austria, Portugal, Poland, Spain, Italy, Turkey, France, the Netherlands, Sweden and Great Britain were present at the kickoff.

Petra Lassahn, director of PSI, said: “For all of us, it was a new experience to digitally represent the products and industry topics of the promotional products industry. Even though no digital event can replace the trade show on site, we have managed to offer the industry an event with added value. I am very proud of that.”

PSI Digital was just the kick-off. Starting in June, every second Friday of the month there will be a Digital Friday with a different focus.

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