SF2017 is inspired by the colour, energy and individuality of modern street style. New cuts, shades and fabrics combine to create our strongest collection to date.
SF has added 15 new fashion-forward products this year. As always, you’ll find modern finishes, flattering lines, same great high street fit and feel good materials you’ve come to expect from SF.
To give you the option of complete brand personalisation, all of new styles feature an easy tear-out label. All except the brand’s new Skinni Jeans and new Reversible Workout Vest, which SF has taken to another level – they’re brand free! SF can’t make it any easier than that.
So what does SF have for you?
Launched pre season, SF now offers the wardrobe staple – Black Skinni Jeans SF600/SK600, inspired by high street’s best-selling denims. With plain rivets and buttons they can be rebranded for retailers. They just make sense.
Building on the best-selling Feel Good Stretch range SF has added the on-trend Feel Good Roll Neck Tops. Men’s SF125 and Women’s SK125 which are available in always-in-style black that SF knows you love. SF has also added best-selling navy to the SF/SK122 Feel Good V and new heather charcoal to SF/SK122 Feel Good T.
SF men’s styles are in high-demand, so SF has expanded the range with more fashion items – SF258 Longline T with Dipped Hem and the SF560 Brushed Checked Casual Shirt. Ideal for fashion brands or a trendier workplace.
SF has also introduced a modern classic in the 100% Cotton SF202 Unisex Striped T.
Another style SF is excited about is the SF525 Unisex Slim Fit Sweat. With raglan sleeves and a modern fit this cosy brushed back sweat goes perfectly with the SF425/SK425 Slim Fit Cuffed Jogger.
SF’s Body & Mind range is going from strength to strength – the SK424 Reversible Workout Leggings have been flying out the door. It’s back and SF has added a new print; now available in black/print and charcoal/bright aztec. This style offers two great looks in one: solid colour on one side, with a cool print on the reverse side.
SF’s dance club customers were crying out for a Minni version, so SM424 is now available for kids.
More great styles
New great styles keep coming. Match the Women’s SK424 Reversible Workout Leggings with SF’s SK240 Reversible Workout Vest or drapey SK241 Women’s Fashion Workout Vest (available in black, white and neon pink).
To complete the workout look try SF’s Women’s Fashion Crop Top SK236, with a sublimation print. Print a brand name around the wide elastic band for a cool fashion style. Also check-out SF’s new SK170/SM170 High Neck Crop Vest – a fashion-hit for women and kids.
SF’s great Minni range has also grown. In addition to the SM424 Reversible Workout Leggings and SM170 High Neck Crop Vest, SF is also seeing lots of excitement for its SM470 All In One. A trendy slim fit, cosy brushed back fleece and a range of colours – it’s a perfect match for most dance and youth clubs.