Merchandise World is the new event, jointly owned by Sourcing City and the BPMA. It has been formed by the bringing together of Sourcing City Marketplace and The BPMA Show.
Merchandise World will take place on Tuesday, September 19 and Wednesday, September 20, 2017 at NAEC Stoneleigh, Warwickshire.
At the same time, the BPMA will independently run the BPMA Annual Awards Dinner on the evening of Tuesday, September 19, with Promotional Products Week running after the show.
The Merchandise World concept is unique in having two key elements, bringing the best of both worlds. The product exhibition stands will ensure that all invited visitors can see the latest and hottest products from the industry’s top suppliers, while Business VIPs will also be able to have focused and meaningful conversations by appointment on the stands with Conversation Areas, or in the Conversation Pods which have been seen at Sourcing City Marketplace for the past six years.
David Long, chairman and founder of Sourcing City, said: “We are delighted to be equal partners in Merchandise World with the BPMA, and our team are excited to deliver a great experience for top industry distributors and suppliers at Merchandise World. More importantly, we want to help create a unique event that will bring true value to everyone’s business.”
Graeme Smith, BPMA chairman, added: “Sourcing City and the BPMA have a proven track record in delivering high quality events to our industry, and we’re thrilled to be working together to raise the bar even higher. We know what it takes to deliver maximum value to both suppliers and distributors, particularly in retaining a focus on the quality and professionalism of those attending this exciting new event.”
The Sourcing City team have been contracted to deliver the management and organisation of Merchandise World, and they will be supported by the BPMA Secretariat. The event owners, BPMA and Sourcing City will work closely together to create the strategy for the event.
The popular BPMA Education Day will continue; however, it will be in a new format at a different time of the year. These dates, along with the new dates for Promotional Products Week will be announced in due course.