Skopes has relaunched with a new brand identity

Established 70 years ago Skopes has now taken the bold step to re-establish itself for 2019 and transform its identity. The reinvented Skopes will roll out across the entire business throughout 2019 and coincides with the opening of a new flagship retail store in Westfield, White City.

The new style logo uses an underlined ‘o’ to reflect a button and buttonhole with graphics of suit patterns in bold colours for a contemporary and confident, expressive take on Skopes’ heritage.

New branding will feature at Printwear & Promotion LIVE! in conjunction with a new stand build for the official launch of Contourflex, an innovative 34 piece collection of stylish, performance led corporate tailoring.

Contourflex brings a revolutionary new approach to corporate tailoring. The contemporary knitted fabric weaves together exceptional comfort and performance that includes style options across dresses, jackets, skirts, trousers and waistcoats. A sharply styled men’s tailored fit suit has been developed to complement Contourflex in matching colours.

The unique knitted fabric construction provides garments with wonderful softness and a much higher degree of stretch than traditional woven fabrics, even those with elastane resulting in garments that offer superior comfort and movement with no sense of restraint.

A particular feature in dresses, jackets and waistcoats is the use of Odegon stay fresh technology – a nano–porous carbon based material discreetly sewn into the armhole that traps odour molecules which are then released and washed away during washing and is designed to work for the lifetime of the garment. What’s more, it’s safe for the environment and chemical free. This innovative solution means garments require less frequent washing and should therefore last longer.

Contourflex garments are all easy care machine washable with excellent recovery properties.

See Skopes on stand E60.

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