Printwear & Promotion The Total Promotional Package
Surveys carried out by the British Promotional Merchandise Association show that ceramic mugs are consistently voted as one of the top five of the most effective promotional products.
Imagine how many times a day a promotional message gets seen on a mug in the office or home; not only by the drinker but others around them. The research also confirms that promotional mugs are kept the longest; on average for almost three years.
The dye sublimation print process offers stunning full colour image reproduction; simply unobtainable by any other means. This process is incredibly flexible and lends itself to a variety of applications including one off photo gifts and large volume promotional orders.
Setting up to decorate mugs by dye sublimation needs a relatively low investment and with the help and support of sublimation experts, it’s easy to get started with a printer, special sublimation inks and paper and a mug press. Suppliers such as Listawood Trade Supplies offer start up packages including all of the equipment you need and some mugs to get you going.
Listawood Trade Supplies has been supplying sublimation equipment, consumables and printable items for over 10 years, today it is the most technologically advanced manufacturer of PhotoMugs and other dye sublimation products in the world.
With a state-of-the-art robotic spray line, in house digital and offset litho printing and in house curing no other producer has the level of capacity, control of supply or decoration facilities as Listawood. The company’s experience in decoration means that itcan offer support and technical advice to trade customers and ensures that all of the products supplied are of the highest quality.
PhotoMugs are easy to decorate and look stunning printed with a full colour image. As demonstrated by the BPMA research, mugs offer exceptional value for money thanks to the amount of time that they are kept by the user; it’s therefore important to choose a good quality mug which will not fade or deteriorate over time. Listawood’s patent protected Duraglaze PhotoMugs are the only 100% dishwasher proof mug on the market. Independent tests show that they will not fade and stay as good as new for over 2,000 washes whereas other mugs tested start to fade from as little as 50 washes (less than a month in an office environment). The unique Duraglaze coating was developed over 10 years ago especially for dye sublimation printing , making sure that previous memories or valuable corporate branding doesn’t fade and lasts for the lifetime of the product.
Listawood doesn’t just supply products and equipment for decoration, it is also one of Europe’s largest manufacturers of promotional items. It has a trade only policy and has a record breaking reputation for customer service. This means that Listawood can also help with larger runs, utilising its state-of-the-art, UK-based, manufacturing facility.
Alex Turner, Listawood’s managing director, said: “Customers who have invested in establishing production specifically for small runs of ceramics and other promotional items often get asked for orders for quantities in the hundreds or thousands but due to capacity issues often turn the orders away.
“We are one of Europe’s largest volume sublimation decorators and uniquely, offer a turnkey solution to our customers; supplying them with consumables for small production runs and producing larger runs where they can typically make a 30-50% margin.”
A wide selection of blank Duraglaze coated body styles can be purchased from Listawood. Its online ordering facility enables businesses to order at a time convenient to them, orders placed before 3pm are usually despatched the same day. Order Duraglaze mugs from Listawood online for a 2.5% discount off Listawood’s standard prices.
To view the BPMA research please visit www.bpma.co.uk/bpma-research.
