The organisers of Sign & Digital UK have announced that the exhibition originally scheduled to take place in March will take place from May 16 to 18.
Not only this, but the exhibition will now open for the first time on a Sunday.
Jenny Matthew, event director, SDUK, said: “We have been in close contact with the NEC over the past few weeks and can confirm the show will now go ahead from May 16 to 18, in Hall 5. With the positive news of the vaccine rollout, and the government indicating a return to normality for the events industry by Easter, we felt a 10-week extension to our March dates would give us, and our exhibitors the time needed to deliver a safe and successful show.
“In addition to planning for a COVID-safe exhibition, we have taken the opportunity to reimagine the traditional exhibition format. We have reviewed all aspects of exhibiting and have looked at how we can drive down costs for our exhibitors without compromising on quality, simplify the whole exhibition experience and ultimately deliver more value to our exhibitors and visitors. With an already packed floorplan we look forward to bringing more exhibitors on board, and welcoming the industry back, in May 2021.”