Screenworks has introduced a range of custom-made socks, which has so far seen a flurry of market interest.
With a low MOQ on pantone matched yarns, the range includes casual, sports, dress and even trainer socks. The socks can be custom designed, which can see a design being jacquard knitted into the material or sublimation printed (on polyester socks), or a logo even embroidered in specific positions on the socks.
Screenworks is able to work with a range of materials, which can also be blended including: cotton, nylon, polyester, wool, bamboo, coolmax and other functional yarns. And the team can offer high needle counts (of up to 200), which gives an extremely high quality luxury feel and ensures that logo detailing is very sharp.
The socks have a minimum order quantity of 500 pairs per design with pantone matched colours, and a lead time of six to seven weeks. In line with ongoing environmental demands, various packaging options are offered – kimble tagging, bespoke tags, header cards and presentation boxes, which include eco-friendly options.
Matt Daines, sales director at Screenworks, said: “Socks are now one of the most searched for products within the clothing and textiles promotional market. The exponential rise in their popularity over the last 12 months has been nothing short of phenomenal. From the moment we launched these socks we have had such high levels of market interest. They are a bit of a step away from the traditional staple of promotional items offered, but I think this product is going to really fly in 2020 and beyond.”
Reshma Rajendran, head of product development in the Screenworks Inspired team, added: “It’s great to be launching such a quality item to market; with the added benefits of the custom design and excellent fabric selection. We’re seeing some exciting orders coming through, and we’re rising to the design and print challenge every time.”