Karen Winter has joined the team at Screenworks as the decorator’s new marketing director.
Her vision and expertise marked her out as the talent to drive further growth at one of the UK’s longest established garment screen print, embroidery and digital print service providers.
Brought in to manage marketing strategy, Ms Winter’s role is centred around supporting the growth plans of the business for the next 10 years. Since 2016, Screenworks has grown consistently year-on-year.
In her new position, she will be responsible for all elements of marketing. Initially focusing on brand positioning, the marketing team will seek to reinforce the high levels of customer service, quality, reliability, creativity and the ethics offered by Screenworks.
With a background in a variety of sectors, Ms Winter has over 30 years’ marketing experience. She has previously held roles in events and exhibitions, software development and data analytics – where she oversaw business development and strategy in EMEA and Asia Pac.
Duncan Gilmour, Screenworks managing director, said: “I have always sought to introduce real industry experts as senior team members to help continue driving growth. Karen is no exception, she has worked hard behind the scenes to develop a sound marketing strategy to help underpin growth.”
Ms Winter added: “I am excited by Screenworks; a UK manufacturing success story which has already grown rapidly in the last few years and which continues to have huge potential.
“What I have found so far is how refreshing it is to work with colleagues who want to push boundaries and show how they are different. Exciting times lie ahead.”