Sales of reusable drinkware is on the increase

Both British Promotional Merchandise Association members and ITV are reporting that this year they have seen a marked increase in number of reusable water bottles sold.

An ITV spokesman confirmed that during the eight weeks that ITV2 show Love Island dominated the channel 270,000 branded water bottles were sold.

The spokesman added: “Reusable water bottles are a great way of being more environmentally friendly and this was considered across the show, where no single use plastic bottles were used by cast or crew.”

As a result of this news the British Promotional Merchandise Association canvassed its members to get their views on reusable drink bottles.

One member said: “We’re seeing a spike on drinkware because of the Blue Planet effect. I’ve seen a lot of prints with a message about saving the ocean and switching to reusable drinkware.”

Another added: “We have seen this year a dramatic increase in the sales of plastic and metal reusable water bottles. For the year to date we have processed over 50% more orders with an even higher percentage turnover increase in drinkware items. In the last five to six weeks the growth has been even higher.”

Statistics taken from Sourcing City suggest that suppliers are reporting that they have sold as much as four times more than they sold this time last year.

It appears that consumers are becoming more environmentally aware when it comes to their drinkware choices.