Rob Smith is appointed as director of Wilcom Europe

Rob Smith
Rob Smith

Wilcom has announced the new appointment of Rob Smith as director of Wilcom’s UK based trading subsidiary, Wilcom Europe.

Mr Smith brings a great level of experience to the UK business through his many years working within the embroidery industry.

When asked about his views on the business strategy, Mr Smith responded: “I have witnessed many of the key developments in the embroidery industry over the past 16 years. During my time working for Wilcom, I have always viewed them as market leaders in the embroidery software industry. This is based on their strong sales channels within commercial markets as well as key partnerships delivering software solutions for hardware giants Bernina and Janome in the home sector.

“We see a fantastic opportunity to expand further into the online market by utilizing the strength Wilcom has through its brand profile and digital footprint. Our new advancements using online and API development tools will allow us to better exploit opportunities through mobile, tablet and various social media channels. Together this will enhance the user experience by streamlining both the design and creation tools as well as improve our order and quotation process.”

Denis Quaintance, managing director, said: “The Wilcom International team are excited to have Rob driving the UK region. He’s played an integral part in that territory since 1999 and his experience as UK sales manager makes him well qualified for this trusted position.”

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