Revolutionary thread colouring

Smooth colour transitions can be achieved

Instant thread colouring unit Coloreel is due to hit the UK market next month, available exclusively through AJS Embroidery Services.

The innovative Coloreel technology enables high-quality colouring of thread on demand. The first product to be launched based on this revolutionary technology is a groundbreaking unit for embroidery machines.

By instantly colouring the thread during production, it enables unique designs and vastly improves overall production efficiency.

A single piece of white thread enters the Coloreel unit, where it is dried and dyed before passing out the other side and into the embroidery head.


  • Improved embroidery production – lead times are reduced, there is no need for large inventories with various thread colours and no need to order threads in customised colours.
  • Improved overall efficiency – reduced setup time and improved production, due to fewer trims for colour changes, possibility to react to customers’ specific colour requirements instantly and optimised use of the embroidery machine.
  • Freedom in design – enhanced design flexibility and the ability to create special effects and smooth colour transitions.
  • No machine modifications needed – the Coloreel device is a standalone unit and can be retrofitted to all embroidery machine brands.
  • Better embroidery quality – no redundant lock stitches, thread quality equivalent to standard embroidery thread and more consistent stitch quality.
  • Withstand washing – once the thread is coloured and the embroidery is done, it can instantly be used and washed without further post-treatment.

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