Retail trends in the mens printwear market

Beechfield’s Trawler Beanie (B460) is the perfect hipster hat

As we all know retail trends play a massive part in product development in the printwear market. Here the experts from across the industry outline their thoughts on the upcoming autumn/ winter season and what trends you can expect to see flow through into the menswear sector.

According to Teri-Louise Deegan, marketing executive at Prestige Leisure, the A/W season will see several menswear trends from the eminent realms of high fashion replicated in the retail and wholesale sector.

“Many of these trends identified hark to a youthful and unique style, which correlates with the nostalgic pieces being increasingly worn by males,” she adds.

Teri-Louise highlights as an example the puffer jacket, which is continuing its renaissance seen in previous winters. “Inspired by the 80’s trend when outdoor technical styles from Moncler, Fiorucci and Timberland were first worn purely for style by youths on the streets of Milan, bright and bold colours and loud prints are the order of the day this time around,” she explains.

For those looking to explore this trend, brands such as Result, 2786 and B&C have decoration-friendly styles in which can be used to create this look perfectly. The Men’s Down Superhood Jacket from B&C (BA657) has six contrasting colour options, making it a great starting point.

B&C’s Men’s Down Superhood Jacket (BA657) follows the trend for puffer jackets

Teri-Louise continues by saying that this A/W season will also see men embrace layering in a more sophisticated and stylish way than ever before. “Major fashion events such as Pitti Uomo A/W19 were full of distinguished fashionistas draped in layer upon layer of stylish menswear. Clashing prints and contrasting fabrics were in plenitude, which makes this an easy trend to follow, and can incorporate many styles across our 2019 collection,” she says.

Accessories are key

It is also expected that male accessories will be key for the A/W season, with the hipster vibe in particular expected to continue. Teri-Louise suggests that for anyone looking to capitalise on this trend Beechfield’s Trawler Beanie (B460) could be the perfect option with its retro ribbed styling and the availability of key trending colours such as bottle green and burgundy.

Continuing with headwear, baseball caps are predicated to have a resurgence in later months. “Moving away from the 90’s inspired motif laden snapbacks however, the call is now toward simple, heritage styles. The Heritage Cord Cap also from Beechfield (B682) gives a textured twist on this trend and the understated colour palette helps to make that cool and effortless look easy to achieve,” says Teri-Louise.


With regards to corporatewear, the trend for business-casual continues. “While the market for slim fit clothing continues to rise as a result of the growing demand for sleeker silhouettes, the high street is also experiencing a current boom in garments with a more relaxed fit. This surge in slouch fits has even extended to suiting, which is bringing business-casual to the fore in favour of traditional tailoring,” explains Clare Dwyer, product manager at Kustom Kit. “We observed this emerging retail trend toward business-casual aesthetic several years ago and capitalised on the opportunity to bring this movement to the printwear market with the advent of our Clayton & Ford brand.”

Agreeing that the business-casual trend is on the rise is Andreas Gauer, trade marketing manager at Russell Europe. Adding: “This combination of casual and chic apparel teamed with comfort and functionality is ideally suited to the business segment. Especially in service industries, such as hospitality, where apparel is in demand that is both comfortable, fashionable and functional.”

While the business-casual trend is making waves in the printwear market, Lucy Woodward, marketing and development manager at Disley, says that there will always be a need to offer slim and tailored fit shirts.

“Wearers of different ages and sizes want to be able to express an element of choice within their uniform and to select an item that doesn’t just work in terms of size, but offers an appropriate overall fit – whether that’s a looser, more generous classic fit, a trim, close to the body slim fit or something in-between the two with a tailored fit. We are unlikely to see the extremes of the high street with shirts that literally hug the figure, but the trend is undoubtedly influencing product development,” Lucy adds.

Just as with womenswear, retail trends have an effect on styles that feature in menswear collections in the printwear market. So if you want to stay relevant you know where to look to seek inspiration.

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