Result’s ready-to-brand clothing lets customers maximise promotion of their brand

To feed the growing number of pop-up brands, events or promotions requiring personalised clothing, Europe’s leading supplier to the corporate and workwear markets, Result has evolved its labelling to supply off the shelf, ready-to-brand clothing.

For easy neutral or self-branding, new Result and SPIRO products now feature either tear-away, cut-away or brand-free labelling. The ranges require minimal handling, allowing customers to insert or apply their own label or decoration; maximising promotion of their own company or brand.

Result’s success and continued growth is attributed to the company’s ability to anticipate changes within the industry, keep up with promotional trends and to listen to its customers and predict their wants and needs. It recognised the rising trend for tag-free clothing and the importance for its customers to have neutrally branded corporate and promotional wear.

Originating from sportswear sizing information being printed on the inside neck to reduce abrasion, tagless clothing has emerged as the go-to range for the garment decoration industry.

Result MD David Sanders-Smith said: “With so many of our garments being sold into retail or being rebranded, we have been happy to put aside vanity in order to make our garments as label-free as possible. This way, we not only remain the decorator’s favourite, but fulfil the needs of worldwide e-commerce businesses who want the perceived value of a garment enhanced by their brand or logo; not to mention to speed up their delivery.”