Result Clothing now offers its comprehensive website in French and German, as well as English.
The new multilingual website will now also allow customers to see technical product information in both French and German across the full Result range.
Customers can easily switch between the three languages by clicking on the country flags at the top of the website page. Having product information including material type, waterproof and windproof rating, decoration type and technical spec all available in French, German and English online will allow customers from key markets to browse more efficiently and improve their experience.
Managing director for Result, David Sanders-Smith, said: “We recognise that half of our customers are international so having our Result site more technically legible and available to the two biggest markets in the EU is a sales courtesy to all our customers there; it was a natural step for us to take. We anticipate our Spiro, Headwear and Work-Guard sites will follow, as will the number of languages.”
Result already offers it popular Ready to Brand directory, which is available online as well as in hard copy form, in a number of European languages, including French, German, Italian and Spanish, as well as English, and has recently brought out version 5 of the directory to include Polish. Providing a multi-lingual website is a natural progression of this offering.