The organisers of PSI have responded to the on-going coronavirus pandemic early on by rescheduling the trade show to April.
The new dates of April 26 to April 28 provide both exhibitors and visitors with more planning safety.
Petra Lassahn, director of PSI, said: “Pandemic developments across Europe are affecting planning for trade show organisers, exhibitors and visitors alike. The new wave of cases is causing major uncertainties among both exhibitors and visitors.”
Attracting more than 50% international exhibitors and visitors, PSI is known and popular well beyond the borders of Europe. The show was to become a big reunion after challenging times, but with continuing travel restrictions across the continent the situation affects not only visitors but over 350 exhibitors.
Ms Lassahn added: “The postponement from January to April was decided in close consultation with our exhibitors and partners as well as promotional product distributors and consultants. We are guided by the market needs.”