The leading European show for the promotional products industry, PSI has reported an increase of 6% more exhibitors and 8% more visitors than the 2016 exhibition.
The exhibition took place from January 10 to 12 at Messe Düsseldorf in Germany.
In total, organiser Reed Exhibitions Deutschland counted 988 exhibitors (932 in 2016) and 18,094 visitors (16,810 in 2016), of which 57% were international visitors.
For the first time, industry customers invited by promotional products distributors were granted access to PSI on the last day of the event. Until now, the show was reserved exclusively for promotional products professionals.
The promotional products industry has always been full of creativity, demonstrated by the products on display at the exhibition. From sweet advertising made from marzipan, enamel mugs featuring a vintage look to worldwide innovations like the Smart Writing Set, which uses an app to merge the writing culture of a notebook with the digital world by transferring handwritten texts to smartphones, tablets or laptops.
Michael Freter, PSI director, said: “An impressive fireworks of creativity was ignited – celebrated almost – at PSI; it just gets you in the mood to work even more intensely with promotional products. If you can’t find ideas here, you’ll have a hard time finding them at all.”
Visitors came from far and wide to attend the exhibition. One visitor, Fanny Martin, managing director of Versopub Ltée, travelled 9,349km from Mauritius to the even in Düsseldorf.
She said: “PSI always has been and still is the show for us. It’s a must. Without going far, we can meet the industry’s market leaders and see trends and innovations.”
The next PSI Show will take place in Düsseldorf from January 9 to 11, 2018.