With COVID-19 causing many exhibitions and industries to come to a standstill, it is hoped that the three trade shows, PSI, PromoTex Expo and viscom will provide the impetus for a fresh start next year, when they are held from January 12 to 14.
Petra Lassahn of show organiser Reed Exhibitions and director of the three trade fairs, said: “After lockdown, the retail economy urgently needs to start finding markets again. Trade fairs are one of the best tools for kickstarting an economic recovery and can provide a vital signal for a new beginning”.
Together, PSI, PromoTex Expo and viscom reflect the entire world of sales and advertising. Thanks to the close bonds between the different branches, they provide a major force for good in the industry and beyond
Over the last few months, the PSI network has fought hard for the interests of industry players, both on a political level and also by providing many of its own services free of charge.
The three fairs are being completely restructured in January to ensure maximum safety. There will be more emphasis on the themes of product sourcing, sustainability, technology and community in four halls. A key part of the planning will involve guiding visitors more transparently through the fair as well as deciding on just how exhibitors will be able to present their products and services to the public.
As well as having a new hygiene and safety concept, other changes will also be made regarding show planning. PromoTex Expo will move closer to PSI again, with exhibitors from the world of textiles being represented in all four exhibition halls in 2021
Special services will be available for PSI members. They will be able to relax in the PSI Members Only Lounge. There you will not just find all the different PSI service departments represented but also have the opportunity to meet up and network with other members of the PSI family after an extraordinary year.