The trade show trio of PSI, PromoTex Expo and viscom planned for May 18 to 20 will now take place this year online.
Under the name 48 Hours PSI Digital, the three trade shows for the promotional products, textile and finishing industries will offer a top-class online programme – live and on-demand – from May 19 to 20. In addition, there will be a Digital Friday on every second Friday of the month from June until the next face-to-face event in January.
Benedikt Binder-Krieglstein, CEO of organiser Reed Exhibitions Deutschland, said: “We know how important it is to bring the promotional products industry together for a much-needed face-to-face exchange. However, pandemic restrictions and delays in vaccine-programmes are not providing the required security for an on-site event with physical visitor-attendance in May. We have therefore decided, together with our exhibitors and partners, to unite industries virtually this year and return to the Düsseldorf exhibition centre with PSI in January 2022.”
From May 19 to 21, Wednesday noon to Friday noon, PSI Digital will offer a virtual trade show experience for 48 hours. Visitors worldwide will have access to various PSI sourcing tools, product presentations and a top-class programme, including live interviews and panel discussions broadcast on PSI TV. Online seminars, interviews and how-to videos on key industry topics will also be found on-demand.
All trade show visitors have will receive a free 48-hour access pass to the PSI Product, Supplier and Distributor Finder.
From June until the trade show in January 2022, the digital trade show will be extended to include Digital Fridays. On every second Friday of the month, all participants will have access for one day to a broad programme as well as the same sourcing and networking offers as in May.