Printwear & Promotion The Total Promotional Package
Starting on Sunday, more than 200 exhibitors will offer promotional textiles and related products at PSI at the Exhibition Centre in Düsseldorf.
Completing the offerings for visitors will be an extensive supporting programme and new special areas.
The Textile Area in Hall 10 will be the centrepiece of PSI’s textile selection. Visitors interested in getting some initial guidance regarding the textile selection at the promotional products show can use the fold-out hall map, the trade show catalogue and the website to embark on the Textile Discovery Tour, which will be offered for the first time. It will lead them to various exhibitors and to the most important programme highlights for a comprehensive overview.
Finishing will play a particularly significant role at PSI in 2018. For three days, visitors can stop at five stations, hosted with the support of 15 industry partners, to get comprehensive information on the topic. Featuring live demonstrations, the new Best Practice Islands will serve to explain how motifs and writing end up on textiles. On the Screen Printing Island, for example, Maprom and Hebbecker will demonstrate the individual steps of this particular finishing process. ZSK Stickmaschinen, Melco International, Madeira Stickgarne and Männel Textile Kennzeichnungen will be on the Embroidery Best Practice Island to show how an embroidery machine works, what roles are played by yarns and software, and how individual motifs are added to textile products. Cameo Laser and Trotec will be on hand as points of contact at the Laser Marking station, demonstrating the various steps of the laser process and the advantages delivered by this finishing option compared to classic methods.
Questions revolving around Transfer Printing will be answered on the fourth Best Practice Island by Mimaki Deutschland, SEF France, IVM SignTex, Poli-Tape Klebefolien and Lotus Transfer Press Solutions. Specifically, they’ll show how the processing of flocking and flex materials works and explain the use of plotters and print & cut technologies as well as sublimation processes for photorealistic print motifs. Thanks to Digital Printing, even individual items and small print runs can be produced now. At the fifth Best Practice Island, Kornit Europe will bring visitors up to speed on modern ink jet printers and, together with Promidata, show them how digital printing enables mass customisation.
New for 2018 is the Walk of Cotton. The walk allows visitors to learn how cotton is manufactured, what qualities it offers and what its production journey looks like from seedling to finished T shirt. Arranged as a cotton learning path that invites visitors to touch and understand exhibits, it elucidates all sorts of details concerning the natural fibre. n addition, lectures and workshops hosted by experts at the Best Practice Forum will illuminate the entire cotton supply chain. Topics highlighted here will include agricultural cultivation methods and environmental protection, aspects of socially responsible behaviour and fair working conditions, and fair pay. Speakers will include Matthias Schlatmann from the Bremen Cotton Exchange, Lina Pfeifer from Global Organic Textile Standard (GOTS), Birgit Jussen from Quality Matters and Heike Hess from the International Association of the Natural Textile Industry.
And finally, the PSI Catwalk will showcase fashion highlights and accessories from textile exhibitors such as Gustav Daiber, Club Crawatte, Matterhorn, Araco International, Falk & Ross, Lynka, Tee Jays, Karlowsky Fashion, Halfar System, FARE, Fifty Five and PF Concept.
