Promotional Products Week 2015 invokes action

Gordon Glenister, BPMA director general, with #PromoThePanda
Gordon Glenister, BPMA director general, with #PromoThePanda

September saw the third Promotional Products Week take place and a lot of support was shown for this industry initiative.

The theme this year was ‘Promotional Products Invoke Action’ which was designed to encourage the sharing of photos of branded merchandise in use.

The week was organised by the British Promotional Merchandise Association. The BPMA team took to the streets of London to promote buying from a BPMA members and why promotional merchandise should be used as a key part of all companies marketing mix.

Many trade suppliers supported the week with product getting involved in a wide range of activities through promotional merchandise distributors.

In addition to this, hundreds of #PromoThePanda cuddly toys were distributed too, with ‘panda’ appearing in all sorts of locations and photos that were widely shared on social media.

The director general of the BPMA, Gordon Glenister, commented: “We have put a lot of effort into raising the profile of the promotional products industry throughout the week and I am pleased to see so many of our members getting behind this important initiative.”

Member activity in support of PP Week included:

  • Leading distributor Brand Addition kicked off the week on twitter using #PPWeek and a morning cup of tea, to demonstrate that a free toy in limited edition packs of PG tips is a desired commodity.
  • The Sourcing Team held a showcase event and invited their customers along. A wide range of branded merchandise from key suppliers was available and nearly £1,000 was raised for charity.
  • In Leicester Everything Branded sent out a customer-wide awareness e-shot followed by daily offers including free selfie sticks and power banks.
  • London distributor Outstanding Branding charmed the morning commuters at London Bridge station with offers of branded love hearts whilst raising money for charity. The whole team wore branded clothing with company mascot Clara the cow taking centre stage.
  • Allwag Promotions of Chelmsford released 2,000 branded balloons as part of a charity balloon race for the Helen Rollason Cancer charity with a chance to win a free balloon ride.


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