We Are Promotional Products showcases new print technology with 100% cotton reactive print beach towels

A printed beach towel
A printed beach towel

WAPP has launched a new range of custom printed beach towels that are printed using pioneering technology.

Towels have two main types of finishes: Terry (standard loops) and Velour (cut loops to leave a soft velvet feel). Printing a towel with either finish is no easy feat.

The new highly modern printing technique used by WAPP produces full colour and photorealistic prints on a wide range of sizes, ensuring that complex designs can be innovatively branded on 100% cotton towels.

Opposed to standard merchandise where the surface is flat, the ink must penetrate deep into the woven towel otherwise white shows from the bottom of the cotton loops. This ensures a colourful shine that has a deep rich contrast for both light and dark coloured prints.

Adam Thomas of WAPP, said: “Photorealistic designs are available from a quantity of 100 units, using a blend of 16 colours to formulate the print.”

The method of print used is reactive printing, which is also known as reactive dye printing. The pantone inks are heat active to form a permanent bond with the cotton. A high wash resilient product with vivid colours is thus achieved at a resolution of 72dpi.

Mr Thomas added: “We can easily customise beach towels in unique formats with a maximum width of 180cm, custom shaped towels are also possible providing the shape is proportionate.”


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