Promotional products on the up

Taking place in Dusseldorf, Germany, across three days PSI 2015 welcomed top international companies from within the promotional products industry.

Visitors to PSI, which took place January 7 to 9, enjoyed new additions to the show, such as the catwalk inside the Textile Area, which provided a fashionable stage for promotional products.

PSI director Michael Freter commented: “The PSI Show puts a human face on the market and gives a voice to the industry. This year’s PSI underscored that point in an impressive way.”

Major show returners included international market leaders such as PF Concept, Mid Oceans Brands, MACMA, SENATOR, Klio-Eterna Schreibgeräte, New Wave and Promodoro Fashion, as well as nearly 100 new companies.

Beate Anniés, chief marketing officer for Senator, which exhibited at the show, said: “PSI offers the perfect platform for anyone kicking off the year with a relaunch. We received fantastic feedback for our brand relaunch and our new product range. The 50 new, brilliant colours for our new Liberty, the new Challenger eco and the new senator(r) Magic Flow Mine received a particularly enthusiastic response.

“We also saw extremely high traffic at our stand, with both national and international customers. We felt that the mood across the industry as a whole was also very positive. In our opinion, the degree of professionalism is going up, which is a good development for the sector. We felt great about our return to PSI and are very satisfied with this year’s trade fair.”

While, Mike Horsten, general marketing manager for EMEA Mimaki Europe, added: “It was an awesome PSI with lots of visitors and interesting contacts. The event is important for us so we can present technology to the market, because lots of people don’t even realise all the things technology can do. A trend we’ve noticed is that customers are honing in specifically on customisation. Of course we’ll be back next year.”

Next year’s PSI will take place in Dusseldorf from January 13 to 15 2016.

PSI in numbers

• 873 exhibitors from 38 nations
• Exhibitor numbers up 2.4% on last year
• 16,290 visitors
• Visitor numbers up 0.3% on last year
• 51% of promotional products suppliers and distributors describe the industry as ‘trending upwards’
• 60% of suppliers consider sustainability important