Promotional products add brand value

The team over at USB Makers provides some advice on why you should offer your customers promotional products. Read on to find out more.

53% of people use a promotional product they have received at least once a week, with six in ten keeping them for up to two years. Data by Sage also found that 77% of consumers say the usefulness of a promotional product is the reason they keep it.

When brand is everything, these latest statistics prove that promotional products are one of the most effective ways to reinforce your message to the consumer. Promotional products don’t just impact those who have already done business with a company, as 85% of people go on to do business after receiving a promotional product and 79% admitting they are more likely to do business with a brand.

Despite USB sticks being around since the early 90s, they are one of the most popular promotional products on the market, with 91% keeping USBs because they are useful and 21% stating a USB is the gift they would like to receive if given a choice.

With a range of bespoke designs available, USB Makers has so far worked with the likes of McDonald’s, ITV, HP and o2 to provide them with unique promotional designs. Including USBs, customised with logos and other brand messaging, in the disguise of people, pens, drinks cans, wristbands, cards and Rubix cube designs, USB Makers has since expanded into offering personalised powerbanks.

This expansion into the powerbank market has not only enabled USB Makers to diversify its offering; but has meant it is able to offer another useful product to those who are wishing to provide their customer base with a promotional product that not only shares their brand messaging but adds value to the customer’s life too.

If you needed another reason to invest in a promotional product, then we will leave you with this final statistic – 94% of those receiving promotional products, remember the brand behind it. So, if you are unsure whether to part with your finances when devising your marketing spend, then it’s worth remembering that promotional products are one of the most cost-effective ways to reach your target audience, and engage them with your brand.