Portuguese fashion printer extends DTG business with Kornit’s Allegro

The Kornit Allegro
The Kornit Allegro

Blur of Barcelos in Portugal has purchased an Allegro single-step digital textile printing solution to enable the production of fast fashion products.

The company was founded in 2012, with just two employees and a single Kornit Avalanche, as a garment printing specialist offering its services to the high fashion industry.

Demand was so high that 12 months later the company invested in a second machine, this time an Avalanche Hexa.

Blur’s growth continued and, at the start of 2014, its customer base had expanded to the extent that the company acquired an Avalanche 1000, Kornit’s flagship model that allows for the highest level of productivity. Later the same year, productivity requirements demanded a further investment and a second Avalanche 1000 was purchased.

Blur’s steady expansion meant that, by November 2015, the company had 20 employees and this gave it the capacity to expand and develop its business into a new production segment for digital fast fashion. This is being complemented by an online ordering capability that gives customers flexible options for personalisation, with all the benefits of an efficient web-to-print service that offers fast turnaround of orders that maintain Blur’s policy for quality and competitiveness.

Now the purchase of the Allegro means that Blur can enter the roll-to-roll printing market. This is complemented by a flatbed cutting system from Zünd which forms part of the Allegro & Cut workflow approach.

The Kornit Allegro, with its print width of 1.8m, is a single-step digital textile printing system that is designed for high-speed end-to-end production, using Kornit’s patented NeoPigment printing process. The system features proven inline pretreatment technology and works on a variety of fabrics, both natural and man-made fibres and blends. It is the only industrial textile printer available today that integrates all production steps in a single, integrated production line, removing the need for complicated pre- and post-treatments such as steaming and washing. It offers the fastest route from digital designs to the finished fabric.

Mariano Dias, founder and owner of Blur, said: “The Kornit Allegro matches our ambition for various reasons, starting from its excellent printing quality, and through its extremely simplified process, eliminating the need of other machinery or external processes.

“Moreover, the Kornit Allegro enables you to print on various fabric types with the same ink set. It is the most eco-friendly solution on the marketplace, since it uses 100% biodegradable inks.

“As a complement to this project, we will set up an online sales platform that will allow customers to print their own personalised fabrics, as well as to order pre-designed fabrics.

“This platform hence becomes an accessible and useful space for a wide range of creative applications. We plan to target both consumers and corporate customers.”

Oliver Luedtke, Kornit Digital’s marketing director, said: “Blur is an extremely buoyant and successful business based in Portugal, where textile printing represents a significant part of the country’s export market. This company provides an excellent example of how innovation and steady expansion with the right technology can take businesses into new markets where digital production is now playing an important role.

“Relying on Kornit’s proprietary NeoPigment process, textile companies and brands can shorten their turnaround times, cut intermediaries and eliminate inventory cost. Because of its resource-efficient technology, saving energy and water, the Allegro is also a top choice for environmentally conscious manufacturers.”

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