Peak UK is announced as the Roland Hero of 2018

Pete Astles from Peak UK

At a special event at the Roland Creative Centre in Geel, Belgium, three judges selected Peak UK as the winner of the Roland Heroes Awards 2018.

Peak UK is the brainchild of former canoe slalom athlete Pete Astles. It is a kayaking apparel company built from the ground up. Mr Astles sells his own cutting-edge designs, branded with Roland Texart dye sublimation equipment, to international customers including Olympic teams. He’s seen his kit go to the Games in London and Rio, helping  the world’s best athletes grab Olympic glory.

The judges were Beth Kempton, author and motivational speaker, Christian Duyckaerts, FESPA president and Gillian Montanaro, Roland DG EMEA’s head of marketing.

They loved Mr Astles’ creativity, determination, focus and passion, how he found a niches a took it global, and how he demonstrates that it’s not just the person on the podium who works to win medals.

Mr Astles said the Peak UK team was blown away by the award and has suggested he’ll be choosing a trip to Thailand for his prize.

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