Pantone Colour of the Year is announced

Classic Blue 19-4052 has been unveiled as the Pantone Colour of the Year.

A timeless and enduring blue hue, Pantone 19-4052 Classic Blue is elegant in its simplicity. Suggestive of the sky at dusk, the reassuring qualities of the thought-provoking Pantone 19-4052 Classic Blue highlights a desire for a dependable and stable foundation on which to build as we cross the threshold into a new era.

Imprinted in the psyche as a restful colour, Pantone 19-4052 Classic Blue brings a sense of peace and tranquillity to the human spirit, offering refuge. Aiding concentration and bringing laser like clarity, Pantone 19-4052 Classic Blue recentres thoughts. A reflective blue tone, Classic Blue fosters resilience.

Leatrice Eiseman, executive director of the Pantone Colour Institute, said: “We are living in a time that requires trust and faith. It is this kind of constancy and confidence that is expressed by Pantone 19-405 Classic Blue provides an anchoring foundation. A boundless blue evocative of the vast and infinite evening sky. Classic Blue encourages us to look beyond the obvious to expand our thinking; challenging us to think more deeply, increase our perspective and open the flow of communication.”

As technology continues to race ahead of the human ability to process it all, it is easy to understand why we gravitate to colours that are honest and offer the promise of protection. Non-aggressive and easily relatable, the trusted Pantone 19-4052 Classic Blue lends itself to relaxed interaction. Associated with the return of another day, this universal favourite is comfortably embraced.