Printwear & Promotion The Total Promotional Package
Result launched its COLOUR Printable Soft Shell in time for the autumn and now TheMagicTouch has confirmed outstanding success while conducting its decoration compatibility evaluation on the range.
The Result Printable Softshell fabric is water repellent, breathable and wind-proof with a mechanical stretch crimped yarn, elastane-free and suitable for printing.
TheMagicTouch has defined three decoration solutions to meet markets demands with both single and multi-colour transfer options.
The existing 123Flex used with traditional plotter/cutters with low temperature application properties (110c) together with 36 colour options solves any single colour demands quickly, easily and affordably. The low temperature reduces any possible scorching or heat press impressions directly onto the garments.
For full colour images and complex free-form designs the latest WoW 7.8 transfer paper with unique low temperature application (140c) offers affordable transfer decoration. TheMagicTouch white toner technology opens the market for decorators to create new business and add some ammunition to their sales and marketing. The cost per full colour breast logo is as low as 40p each with the advantage of involving no cutting or weeding in the process. Having the ability to produce personalised samples and short-run production for customer approval leads to new business and gains customer confidence in both the short and long term.
Jim Nicol, managing director TheMagicTouch UK, said: “Garment decorators need to be pro-active in creating new business. While having a good online presence is important nothing beats giving a personalised sample to a customer and selling them the benefits of great quality and great service. Customers want to be sold to and this approach makes it easier and creates real business. Over recent years we have seen a marked increase in customers offering higher quality garments with a niche marketing approach. The new Result softshell range offers some real opportunity as the range cross-over so many markets.”
The company also confirm its Soldark eco-solvent material is suitable for transfers on the new range when used with the traditional print and cut options now widely available.
