Printwear & Promotion The Total Promotional Package
TheMagicTouch, as global pioneers of the digital image transfer process for the past 25 years continues, with a host of original developments and innovations.
The company offers the latest in white-toner printer technology with the new A3 TMT/OKI 8432WT model. The printer maintains the five-star rating for compatibility with all the nine different transfer papers available from TheMagicTouch, with each paper offering unique market opportunities with multiple printable product options.
The A3 Pro8432WT model together with the existing A4XL Pro7411WT printer feature new toner configurations and are installed and powered using the bespoke SpaceControl RIP software to assist in colour management and transfer paper selection.
The SpaceControl software offers the user a host of unique product applications specific to TheMagicTouch. These include options to control the running order of the toners enabling the white toner to be applied first or last to the transfer. All TMT/OKI printers come with a standard three-year warranty.
Jim Nicol, managing director explains: “The TMT/OKI solution is the best option for digital image transfer. The printers are quick, have outstanding image quality and are very affordable. Using the latest white-toner technology the range of printable applications continues to grow and includes 100% cotton, denim, nylon, polyester, performance fabrics and even leather, all regardless of colour. The printer when not printing one of the nine different transfer papers can still function as a traditional colour printer with the ability to also print plain paper, wristbands, labels and a host of traditional paper stock.”
TheMagicTouch allows those yet to benefit from transfers to do so without the financial risk or capital investment normally associated. Garment decorators must consider TheMagicTouch an additional sales and marketing tool that assists in creating new business and improved contact with both existing and prospective customers. Jim added: “Customers today, at all levels, expect more in regard to service and commitment from suppliers. When presenting customers with a personalised sample product for evaluation the reaction is always positive, and that’s what sales is all about. Customers are impressed when you make a bit more effort and do something a little different to gain their trust and attention.”
TheMagicTouch continues to host various open-house events together with regional roadshows throughout the year where the new printer will be available for evaluation. The company from its UK headquarters in Dunstable offers a host of other transfer solutions including the MagiCut range of textile vinyl, sublimation, printable consumables, heat press equipment, and eco-solvent based technologies and printers.
Jim continues: “Over the past 5 years we have seen a dramatic rise in the number of customers attending our seminars. Most customers find it difficult to focus their sales and marketing while fulfilling their existing ‘day to day’ demands. Experience and feedback from customers confirm our business support plays a major role in helping make their marketing more cost effective and delivers real results.”
