Oliver Luedtke, a well-known marketing and communications expert in the inkjet industry, has been appointed to the role of chief marketing officer at ColorGATE.
As chief marketing officer, he is a member of the executive board. His scope of responsibility includes marketing communication, product management and technical documentation.
Mr Luedtke has been active in the digital printing industry since more than 20 years. He holds a degree in printing technology and has experienced and influenced the digitalisation of the printing industry from the beginning. Before joining ColorGATE, he held senior positions with Heidelberger Druckmaschinen, Best, EFI and Kornit Digital.
Mr Luedtke said: “I have known ColorGATE since the nineties, and I have always been impressed by the way the company adjusted to the ever-changing market conditions, in a highly flexible and innovative fashion. ColorGATE has been a technology leader in digital proofing and colour management and has recently been growing with its industrial printing products, be it for ceramics, packaging, textiles or décor printing. The products are technologically very advanced, but I do see an opportunity for raising ColorGATE’s profile and to make its products and services known to even more users.”
Thomas Kirschner, founder and CEO of ColorGATE, added: “I am very happy that we got Oliver on board. We will benefit significantly from his international experience in many areas of digital printing. In our initial talks, we already agreed that industrial inkjet printing holds a huge growth opportunity for us, but also requires us to communicate our competence and strategy clearly. On top of that, Oliver brings a very pragmatic approach with him, as well as a strong sales focus.”