From 20 to 21 October 2021, media producers and decision-makers from industry, trade, marketing agencies and IT will meet at the Print & Digital Convention (PDC) in Düsseldorf.
Eight theme worlds, four daily parallel lecture series with a total of 48 lectures and workshops as well as over 60 renowned international exhibitors will give visitors a comprehensive overview of product portfolios, innovations and solutions for print and multichannel marketing.
Rüdiger Maaß, managing director of organiser f:mp, said: “As an in-person trade fair and interactive platform, the Print & Digital Convention promotes and activates existing and new business potential. Especially in these times, this offers an ideal basis for experiencing the diverse technologies, trends and applications in the eight theme worlds with all the senses.
“Print & Digital Convention is more than a classic congress trade fair – it is an experience!”
For the first time, the fourth edition of the congress fair will be extended by digital formats in the two-day lecture programme. Sabine Geldermann, director print technologies at Messe Düsseldorf, added: “We are pleased to be able to offer participants who cannot be on site access to extensive knowledge transfer. This has already worked excellently in the context of virtual.drupa, which took place exclusively digitally.”
Innovations, trends and visions in eight theme worlds
The Print & Digital Convention is divided into eight inspiring theme worlds: Interior/Exterior Design, Brand & Product, Value Added Printing, Postpress, Label & Packaging, Printed Electronics, Dialogue Marketing and Sustainable Media Production. The theme worlds illuminate innovations, trends and visions in marketing realisation, marketing automation and content marketing – across all touchpoints of the customer journey.
Among others, INAPA, Koehler Paper, Canon, ESKO, FEDRIGONI, FKS, hp, KODAK, KONICA MINOLTA, KURZ, mondi, Obility, OKI as well as consumer goods brands such as HARIBO or RAPUNZEL have confirmed their participation as partners and exhibitors.
Visitors can expect exciting exhibits and future-oriented content, for example on the potential of digital printing applications, automated workflows, creative finishing and sustainable packaging solutions. The partners on the side of the exhibitors and brand manufacturers also make a significant contribution to this.
In addition, exhibitors can interact with the community on site and via live web sessions and present their agenda on relevant content to a broad audience.
Four parallel workshop sessions will focus on sustainable media production, marketing automation, value added printing and dialogue marketing.
The special format Highlight Guide focuses on best practices and creative applications. Various scenarios are available that showcase print technology, software applications, finishing highlights, cross-media and marketing measures for brands and products in the context of a campaign. The project implementations are embedded in real brand demonstrations and a performance showcase of all communication elements, some of which are produced live at the fair.
Visitor tickets are now available for visiting the fair, congress and workshop sessions or for virtual (digital) participation in the congress/ workshops. The hybrid format offers the right access for everyone, be it directly on site in Düsseldorf as a trade visitor or conveniently from the (home) office. The number of participants on site is limited due to COVID restrictions, so it is advisable to secure a ticket now by clicking here.