Printwear & Promotion The Total Promotional Package
Fruit of the Loom offers a wide range of everyday workwear clothing including easy-care polos, durable sweats, smart shirts and essential Ts. To support customers that sell these workwear styles, the brand has launched a collection of marketing materials.
A 16-page Made for Work leaflet is a quick reference guide to products available and the wide selection of work sectors where they could be worn. It also presents different types of embellishment that can be used across Fruit’s fabric bases. In addition to the leaflet, the brand has created four web banners, three digital ad formats and an e-shot which can be personalised with your company details. Customers can also access over 50 workwear-specific images, in both high and low resolution; perfect for print or websites.
Taking the hard work out of marketing, these new materials are the latest addition to The Fruit Toolkit, a comprehensive collection of free, ready-made marketing tools specifically designed to help customers promote Fruit products and generate sales leads. To access the workwear materials and entire Fruit Toolkit, simply log on to The Fruit Club on the brand’s website. If you are not a member already, joining is easy, simply go to www.fruitoftheloom.co.uk and click on The Fruit Club tab at the top and follow the instructions.
Kirsty Button, marketing manager for Fruit of the Loom said: “Workwear is a core part of our business and we understand how important it is for customers to have the right tools to promote the styles they offer. The new Made for Work leaflet and digital collateral show how versatile our products really are, depicting a number of workwear scenarios from call centres to cafes, factories to swimming pools.”
For more information call 01952 682900, email activewear@fotlinc.com or visit www.fruitoftheloom.co.uk
