Neenah has signed an exclusive partnership with Vivid Chemical, creator of the single-step, self-weeding Reveal line of products, to manufacture and market Reveal transfer papers worldwide.
Julie Schertell, president, technical products at Neenah, said: “This partnership demonstrates Neenah’s continued emphasis on serving our customers with new and innovative technologies. Vivid Chemical is a leader in developing and providing premium transfer papers for the garment decoration market – a perfect complement to Neenah’s strong portfolio of digital transfer papers. With these new capabilities the strength of our customer relationships, and our proven ability to execute, we are unlocking new opportunities to create unique and custom solutions to satisfy our customers’ needs n this important and growing market.”
Ramon Overdijk, marketing and sales director at Neenah Coldenhove, a subsidiary of Neenah, added: “Neenah Coldenhove is focused on becoming the global brand of choice across all technology platforms for digital transfer papers. As we continue to grow our business, the partnership with Vivid Chemical will serve to enhance our product offerings to the market.”
James D Cobb, founder and CEO of Vivid Chemical, said that Neenah Coldenhove was a natural fit for a partnership. “Neenah is a renowned market leader in specialty papers and transfer technologies and understands the need to deliver innovative, customer-focused solutions.”