Naturally gifted

W225

Westford Mill has 14 enticing new additions for 2018, all offering a characteristic blend of high quality, great ethical credentials, and enormous scope for customisation.

As well as on-trend styles and premium fabrics, carefully considered colourways typify these products, expertly developed with volume sellers and gifting in mind.

Based on the ever-popular W101 Bag for Life, the new Premium Cotton Tote (W201) is an everyday essential with a unique quality. This 10-litre design uses top-quality 6oz cotton with a luxuriously dense weave, giving it a premium feel and almost the same satisfying weightiness of cotton canvas. The large, flat print surface is ideal for decoration, while five best-selling classic colourways include undeniably fashionable graphite grey.

Based on the already successful W125, the new Premium Cotton Maxi Tote (W225) shares the Premium Cotton Tote’s superior 6oz fabric, popular colourways and large printable area, yet has a generous 18-litre capacity for groceries or those spontaneous shopping trips.  Premium 6oz cotton is featured once again on the Premium Cotton Gymsac (W210) and Premium Cotton Stuff Bag (W216). The gymsac’s external cord attachments help make its expansive surface area easy to access and decorate, and it’s available in the same desirable colourways as the tote and maxi tote. The new stuff bag also boasts a double draw cord closure for improved usability, with five indispensible capacities ranging from 1 to 38 litres.

W544

Ease of decoration

Jute features prominently in Westford Mill’s 2018 line-up, with three additional styles, based on existing best sellers, and all featuring a cotton canvas front pocket for added functionality and ease of decoration. A wonderfully natural look and feel characterises each design, while intelligent sizing ensures they suit an almost limitless variety of different tasks in or away from the home. The Cotton Pocket Jute Gift Bag (W425) is the smallest at just six litres, the Cotton Pocket Jute Midi Tote (W426) is a handy mid-sized 14 litres, while the Cotton Pocket Jute Shopper (W427) is a generous 21 litres.

Brushed cotton canvas features heavily in Westford Mill’s new products, such as the versatile Dipped Base Canvas Accessory Bag (W544), ideal as a multi-purpose storage pouch. The bag has a simple zippered closure and the base has been dipped in one of three colours, adding a refreshing twist to a classically styled design. The Reversible Canvas Organiser (W572) has a soft, lightweight cotton interior, with a brushed cotton canvas exterior, and can be pressed flat for easy decorating. Available in two handy sizes and three reversible colourways, they have a wide variety of uses, ranging from a plant pot holder to desk tidy.   The Canvas Accessory Case (W552) is a great multi-purpose design, ideal for storing make-up and accessories, with on-trend styling and a classy high-shine zip giving it good looks as well as genuine practicality. The Canvas Vanity Case (W558) features a useful cotton carry handle and a secure zippered closure, while the inside is lined with cotton to protect the case’s contents.

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An irresistible collection

Westford Mill’s popular EarthAware collection welcomes three new additions in Control Union certified organic cotton: a premium heavyweight fabric with an irresistibly rich feel and inherent ethical feel-good factor. The EarthAware Organic Spring Purse (W825) is the perfect must-have accessory in black, natural, pastel pink and pastel blue. Meanwhile, the EarthAware Organic Barrel Bag (W814) is ideally sized for yoga gear, with zip pullers for easy use and webbing carry handles for extra comfort. Perfect for purists, an EarthAware Organic Sea Bag (W812) launches the brand’s exciting entry into the growing niche market for ethical gear with a fashionable yet natural heritage sports look. This simple, wholesome and generously-sized bag comes in the same understated must-have colourways as the barrel bag: black, natural and French navy.

Overall, this is an irresistible collection of newcomers, combining quality materials and craftsmanship, simple contemporary styling and genuine retail versatility, all with added feel-good factor.

www.westfordmill.com

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