M&S partners with Slick Stitch for Christmas

Slick Stitch has 1,500 embroidery heads at its facility in Wolverhampton

This Christmas Marks & Spencer is launching a range of products that can be personalised, with Wolverhampton-based Slick Stitch fulfilling the orders.

The online service allows customers to personalise 55 products ranging from pyjamas and Christmas stockings to Harry Potter hoodies and Percy Pig cushions.

Family-run Slick Stitch was founded in the late 1980s and serves a global customer base, supplying some of the world’s leading brands and retailers, including Adidas, Tesco and Under Armor.

Slick Stitch, CEO Inder Jain, said: “Slick Stitch already have an impressive client portfolio and that’s down to our trusted reputation to supply high quality product personalisation on a completely flexible scale tailored to each of our clients so we are delighted to add M&S to the portfolio and support them on further building this exciting offering.”

In a recent survey of more than 1,000 adults, M&S found that 43% will browse online for personalised products this Christmas, rising to 56% for M&S customers. This move is part of the company’s wider plans to cash in on seasonal occasions like Mother’s Day and Easter.

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