MHM Direct GB and MagnaColours join forces

MagnaColours has signed a distribution deal with MHM Direct GB to supply water-based inks alongside its screen printing machines.

The move will provide MagnaColours with the ability to reach a wider audience, and allows MHM to supply a complete, cost effective solution for customers, that adheres to the highest environmental standards.

Under the new deal, MagnaColours will work alongside MHM to offer water-based textile inks. This will open up new sales channels to MagnaColours, while providing MHM with a bespoke option for customers. Initially, the deal is set to be trialled in London and the South and, if successful, will be rolled out in other areas of the UK and Europe.

Helen Parry, managing director of MagnaColours, said: “At Magna we pride ourselves on our relationships with our customers, and working with a company that shares our values and attitudes in this area is an exciting prospect. Through our new partnership, we have the opportunity to reach a wider customer base and educate more people about the benefits of using water-based inks, and what they’re now able to achieve using our products.”

John Potter, managing director of MHM, added: “We’ve been innovators in the screen printing industry for almost 40 years, when we began looking to expand our offering, it was important that we could work with a company who placed an equal importance on innovation and customer service. As environmental issues become increasingly important, we felt that it was necessary for us to provide a more environmentally sustainable alternative.

“We can now offer our customers a fully comprehensive range of pioneering inks, which will help achieve a quality, cost-effective end product, with the highest environmental standards.”

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