Merchandise World goes virtual

The British Promotional Merchandise Association (BPMA) and Sourcing City have announced that Merchandise World will now be held as a virtual exhibition.

Taking place on Monday, September 9, Merchandise World Virtual will be an exciting new concept which will enable people to engage with each other in a new way.

Further details for the virtual exhibition will be revealed in a full announcement in the coming weeks.

Plans for Merchandise World at the Ricoh Arena in Coventry in January 2021 are continuing as normal.

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