Printwear & Promotion The Total Promotional Package
The organic cotton market is on the up with a reported 10% growth in the production of organic cotton worldwide.
The majority of this double digit growth in organic cotton production can be, according to the latest Textile Exchange Organic Cotton Market Report, attributed to two factors; the improvement in supply chain and the increase in demand as more retailers and brands show commitment to the sector by setting targets for sustainable fabric use across their product ranges.
Mantis World; home to Mantis, Mantis Kids, Mantis Mini and the sector-leading Babybugz brand, has been developing and growing its sustainable fibre product offer and can report that sales have never been higher. This commitment to the combination of ethical manufacturing, environmental awareness, great fabrics and carefully considered styling is fundamental to the success of the Mantis World. Each and every Mantis World organic style is GOTS (www.global-standard.org) certified giving the customer the assurance of a world-wide recognised assurance of organic status from cotton through manufacture to delivery and with social and ethical certification aspects built in.
Clearly disproving any thoughts that organic clothing is oversized, sludge coloured, and a bit niche, Mantis World has developed products that provide customers with the best in modern and wearable styling in soft, smooth fabric bases. The men and women’s Roll Sleeve Ts and the new Women’s U neck T with its much requested scoop neck are all enjoying unprecedented levels of sales for organic styles and show it is possible to look good, feel good and care for the environment in one fell swoop.
Arguably the most receptive and indeed welcoming sector for organic cotton is that of babywear. Care for the environment and absence of chemicals in the supply chain strike a strong chord for many new parents, suddenly more conscious of the world into which their babies are born. Babybugz range of organic babywear; including bodysuit, hats, bibs, Ts and the new organic sleepsuit with scratch mitts, assures these customers that care has been taken in all aspects from environmental production to ethical manufacture.
The high street retail sector is proving that organic isn’t no longer an afterthought, nor something that’s given a separate section at the back of the store. Organic and sustainable fibres appear in the main collections with customers making their purchase according to look and style – with the organic status an added USP. This integration of organic into the norm can only be set to continue.
For more information visit www.mantisworld.com
