Mantis World has announced the arrival of not one, but two beautiful lookbooks.
Designed to give all their brands the spotlight they deserve, the move away from the traditional catalogue is just another step to evolve with the times and give customers what they’ve been asking for.
The first of the two lookbooks showcases the best of adultwear, including highlights from the Mantis, One and Superstar collections, while the second is home to Babybugz. Both publications contain the newly combined Kids and Mini collections, under the Mantis Kids name.
Along with their newly revamped website now housing detailed resources on sustainability and ethical conduct, the lookbooks provide the perfect opportunity for Mantis World to put its image and refreshed branding front and centre. This format is perfect for showing off beautiful product photography, and readers are encouraged to visit the website to find out more. With an ever-changing base of customers, separate lookbooks mean companies can get the absolute most out of the marketing.
QR codes throughout allow the reader to discover more about the garments by scanning them with their smartphone. They connect through to a white label site that shows the savings in water, emissions, energy and pesticides that have been made from choosing organic over conventional. It also gives an insight into the supply chain. The hope is that an interactive journey through the manufacturing process, plus an understanding of the positive environmental impact will help customers connect with the garments beyond the pages of a catalogue.
Last year was a year of reflection for everyone, and for Mantis World it was a year of change, with the launch of the impact calculator, new website and fresh logos. The introduction of these two lookbooks are another marker for the company, and a sign of good things to come for 2021.